Gojee's Appetizing App is More Than Just Recipes

If you're hungry and have no clue what you should make for dinner, or have a craving but don't know if you can make it with the ingredients you have, Gojee's new mobile apps for iPhone and Android can help.

The company, which raised $2.8 million in funding this July, has often been described as “a full-screen Pinterest,” Gojee co-founder Michael LaValle said earlier this morning. And now that the company is starting to see traction within the “foodie” space, the plan is to go after other verticals next, including perhaps home decor, art and fashion.

Valle said mobile was always a plan for Gojee, and that the existing web version is really just an extension of their design for iPad. 

“We built a mobile experience, we just put it on the desktop to start,” he said in an interview with BetaKit writer Eric Bury, adding that they wanted to get feedback on how people were using Gojee before they released mobile apps.

”We envisioned this experience as a mobile and visual experience from the beginning, and it’s just becoming more and more of a reality.”

The company originally launched in July 2011, with the idea to create a mobile/tablet-like experience for browsing recipes, but decided to put it on the web first, says LaValle. From there, they watched how users interacted with the service, and what sort of things they wanted to do with Gojee, prior to releasing these mobile apps today.

The iPad version of Gojee feels a lot like using the website, except that it’s swipe-enabled, you’ll notice. Meanwhile, the smartphone apps have a more vertical experience, but are still quite similar to the overall feel of the website.

You can download the new mobile apps from the company’s website here shortly, or directly from Google Play or iTunes, or by searching for “gojee.”

[Vancouver Sun/Image via The Next Web]